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Abstract

Social media has revolutionized communication, transforming how individuals and organizations interact in the modern era. Platforms like Facebook, Twitter, Instagram, and LinkedIn enable instant global connectivity, fostering information sharing, networking, and collaboration. Its importance in today›s society is undeniable, as it influences politics, business, education, and social relationships.

In the digital age, social media serves as a powerful tool for marketing, allowing businesses to reach wider audiences and engage with customers in real spirit. Additionally, it enhances education, especially islamic education by facilitating e-learning and knowledge exchange. However, challenges such as misinformation, privacy concerns, and mental health issues arise from excessive usage. Despite these drawbacks, social media remains integral to modern life, shaping public opinion and cultural trends. Its ability to connect people across borders makes it indispensable in today›s fast-paced, technology-driven world. As society evolves, understanding and responsibly utilizing social media will be key to maximizing its benefits while mitigating its risks.